Real-time reporting and trusted measurement: Using AI to stay up on real-time behavior is critical for understanding who is in market and who just purchased.

What works for one retailer isn’t necessarily going to work for another.

Customization: With retailers of all sizes now entering the media space, not just the big conglomerates, there needs to be customization and flexibility for any tech partner.

This kind of partnership requires skilled professionals that understand this space already and can execute everything from self-service to a fully-managed solution. But “all-in-one” also encompasses the services component, not just the technology side.

All-in-one platform: A platform that has everything a retailer needs, from on-site to off-site advertising, is not only easier to manage but also easier for brands to buy into.

Here are some key insights from our webinar with guest Forrester to help you navigate the complicated, nuanced and fairly new world of retail media: Know what you need in a partnerįrom conversations with retailers (and our new partner, CitrusAd), there are four categories most retailers need for a comprehensive retail media strategy: I believe it does exist-you just need to know what to look for. It’s no secret that most retailers in this space are working with multiple technology and service providers to get their media networks up and running at scale, but many say the perfect retail media network doesn’t yet exist. Those margins are even higher with on-site advertising, at 70-80%

According to Forrester survey data that Colburn presented in the webinar, most retailers say their retail media margins range from 50-70%.

Although most in the survey are generating less than $100 million, that’s still largely new revenue for the business and highly lucrative.

A quarter of retailers are generating more than $100 million in revenue from their retail media networks, according to Forrester’s 2021 Sell-Side Retail Media Solutions Wave Customer Reference Survey, Q3 2021.

We recently hosted a webinar on retail media, featuring Forrester’s Collin Colburn, where he shared that most retailers were building media networks to increase profit and margins and diversify revenue, according to a recent survey Forrester conducted as part of the first Forrester Wave evaluation of sell-side retail media solutions: Well, retail media is a huge revenue opportunity.

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